On February 2, Gripbell, a new innovative piece of workout equipment hit the marketplace through a Kickstarter campaign and is far exceeding the initial funding goal by 950% thus far.
Pleasanton, California, February 16, 2016 (Newswire.com) - Gripbell explodes into the marketplace raising more than $200k in its first days of launch, and the campaign is continuing to grow. While most successful Kickstarter campaigns raise less than $10k, Gripbell’s exceptional accomplishment puts their campaign in elite class, in the top 1% of all Kickstarter campaigns, the 6 Digits Club; surpassing their goal and attaining a goal over $100,000. The campaign started on Feb. 2nd and within two days had more than 1,600 backers. Building on its success, the campaign has introduced a stretch goal to raise $250,000 with additional stretch goals in discussion. If the new goal of $250,000 is reached, the company will release a DVD for its supporters with three-20 minute Gripbell workouts.
The overwhelming success has been attributed to both the excitement for this first-of-its-kind product and its ingenuity. Gripbell is the world’s first all-in-one piece of universal fitness equipment that does everything needed to challenge the body. It has been used by Nyle DiMarco, America Next Top Model Cycle 22 winner, who is also highlighted in some of the company’s ads.
"Because of the level of interest and amount raised in such a short period of time, we have expanded our goal and have also included a weekly drawing. Our first winner was already selected to receive a full set of Gripbells."
Mark Wood, inventor of Gripbell and CEO of Barxbell, LLC
Both DiMarco and Gripbell inventor Mark Wood are Deaf, as are many of the people on the Gripbell team. Gripbell is an inspiring Deaf-invented and owned product. Wood and DiMarco met previously on the movie “In the Can”, an ASL Films Wood directed. At the time, Wood saw great potential in DiMarco and encouraged him to start modeling. They reconnected later when DiMarco suggested modeling and using other models to help promote Gripbell.
Gripbell has also been tested by those in the fitness industry. Aaron C. Wright, strength and conditioning coach at West London CrossFit, had positive praise for the versatility and ease of use of the Gripbell. In addition, Gripbell has been featured in Towleroad, Next Magazine, Club Industry, and BWW Fitness World.
“We are excited by how much interest there has been for Gripbell and appreciate all our supporters who have pledged,” says Mark Wood, inventor of Gripbell and CEO of Barxbell, LLC. “Because of the level of interest and amount raised in such a short period of time, we have expanded our goal and have also included a weekly drawing. Our first winner was already selected to receive a full set of Gripbells.”
Gripbell is designed to let users do more in their fitness routine with less equipment. From pros to amateurs of all ages, anyone at any stage of fitness can use Gripbell. There's also no limit to what the versatile Gripbell can be utilized for including stretching, physical therapy, strength exercises, yoga, dance, aquatics, oar-rowing routines, and more. Its design allows the user to easily exercise with the Gripbell indoors or outdoors, at home and even take it while traveling.
One of the most exciting features of the Gripbell’s Kickstarter campaign is the availability of the product for advanced purchase at a reduced price. The campaign has structured a variety of pledge levels aimed at both individuals interested in purchasing one or a set of weights and for both small and large gyms and fitness businesses who would require multiples sets of weights, which include 3lb, 5lb, 8lb, 10lb and 12lbs. These reduced prices are only available during the Kickstarter campaign and quantities are limited so supporters are encouraged to lock in their pledges early.
To learn more about this must-have product and to lock in an advanced purchase through a campaign pledge, visit Gripbell’s Kickstarter campaign.
About Barxbell, LLC
Barxbell, LLC, established in 2015, innovates and markets Gripbell to replace the existing dumbbell, barbell and kettlebell workout equipment. Gripbell is an innovative 3-in-1 workout equipment that delivers far more workouts and functions than meets the eye. To learn more, visit Gripbell.com.
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